Adelaide Portela Batista

Head of Global CRM Emma - The Sleep Company

Adelaide is an expert in Brand Management, Customer Experience, and CRM strategy. After 6y for SONAE, the biggest private Portuguese company and almost 5y in L’Oréal Portugal, where she managed iconic brands but also launched and managed new business and brand ventures, shed jumped into the E-Commerce world as a Country Manager at Emma- The Sleep Company. Currently as Head of Global CRM at Emma - The Sleep Company, Adelaide is responsible to design and ensure the local implementation of the global strategy for all CRM Channel, enhancing customer engagement on a global scale. Enthusiastic by nature, Adelaide is passionate about transforming complex challenges into data-driven strategies that drive business sustainable profitability. Leading teams to deliver exceptional results is her biggest motivation!