PERSONALISATION, AUTOMATION & THE HUMAN TOUCH
GETTING THE BALANCE RIGHT ONLINE & IN-STORE IN A CHANGING RETAIL ENVIRONMENT
📅 19-20 May 2025📍Marriot, Lisbon
Why Neglecting Customer Support Could Be Undermining Your CX Strategy
Customer support provides a crucial touchpoint which can make or break customer experience. A solid customer support function can help retailers stand out from competition, increase customer loyalty and reduce churn. This article highlights the often-overlooked value of customer support in CX strategies and examines how technology is transforming the role of support agents.
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