Personalisation, Automation & The Human Touch - Getting The Balance Right Online & In-Store In A Changing Retail Environment
20-21 May | Marriott, Lisbon
Supercharging CX with Data: How to Get it Right (and What to Avoid)
Trying to provide exceptional customer experiences without high-quality data to back it up is like trying to drive with your eyes closed. Effectively leveraging customer and product data can help CX leaders create friction-free customer journeys and design customer-centric products and services.
In this interview, smart Europe GmbH’s Head of Customer Engagement Solutions, Aymen Ismail, shares his vision of how CX leaders can supercharge customer experiences with data insights. Read on to discover:
- A three-step reality check every CX leader should do before implementing AI
- How combining customer 360° and product 360° views can help CX leaders drive loyalty, efficiency and growth
- Why eliminating silos is key to unlocking powerful data insights
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