John Almeida is the Global Director, Wealth & Asset Management at ServiceNow who leads the go-to-market strategy and industry point of view for these Financial Services industry sub-verticals. John is responsible for addressing the challenges and trends of the Wealth & Asset Management industry, focusing on client facing initiatives, front, mid and back office consolidation and productivity using ServiceNow as the platform for automation, efficiency and connectivity. John has over thirteen years of experience in the Financial Services space, previously leading Salesforce.com’s Financial Services Cloud go-to-market strategy, industry point of view and product launches for Wealth, Asset Management and Banking. John was also a Master Enterprise Architect within the Financial Services vertical at Salesforce developing enterprise architecture strategies for some of the largest Financial Services accounts that encompassed business process strategies, data architectures, integration architectures, security architectures and implementation roadmaps. Prior to that, John also led Fidelity Investment's Asset Management team providing the strategic digital transformation vision including process-improvement strategies, business analytics and risk mitigation.
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