North America's Premier Invitation-Only Meeting
for CX Leaders in Financial Services

June 02 - 03, 2025 | The Camby, Phoenix, USA

What Can Jurassic Park Teach Us About Hyper-Personalization?

What Can Jurassic Park Teach Us About Hyper-Personalization?

IQPC Exchange recently interviewed Ken Hubbell, SVP Instructional Design Strategy & Innovation for Wells Fargo, on how to adapt customer experience strategies to suit the Millennial generation, the many challenges with hyper-personalization, and the future of the Metaverse. Some of his responses make uncanny comparisons to Jurassic Park, building a house on top of Snoop Dog’s home and coloring in.