For over 23 years, Celebrus has delivered data-first innovation. Borrowing from its Latin meaning of “rich in something,” Celebrus strives to provide the most abundant individual-level engagement and behavioral data technology available. In response to a desire to expand data capabilities, Celebrus was acquired by parent company, D4t4 Solutions plc, global leaders in data management in 2015. This acquisition bridged innovation such as automated patching, advanced monitoring scripts, and performance management and optimization with the advanced data management capabilities of a customer data platform.