NORTH AMERICA'S PREMIER INVITATION-ONLY MEETING
FOR CX LEADERS IN FINANCIAL SERVICES
📅 October 15 - 16, 2025
📍 USA
Unlocking the Unconventional: Exploring Multi-Branded Strategies in Financial Services
Why are multi-branded strategies in the banking sector so unusual? The CX Exchange team talked to Jonas Ng, the Chief Operating Officer at Laurel Road, a brand of KeyBank, to discuss this, the implications it has on CX, and the challenges and opportunities it allowed them.
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