Integrating customer-centricity is fundamental for a centralized, strategic enterprise in what is undoubtably an unpredictable market. By removing silos teams can integrate solutions, better access critical client information, eliminate growing risks of lost customers.
During this opening session you will explore how a bank-wide initiative allows effective utilization of data and, more importantly, raises the profile of CX across senior leadership.
Whether you’re focused on trying to better understand who your consumers are when they aren’t logged in, building better experiences in your digital channels for all consumers, or protecting your consumers from fraud in real-time, the underlying need is better digital data to make that happen. Join us as we dive into leveraging digital identity to improve digital journeys and fraud detection.
• Aligning your cx channels to your most profitable and targeted segments for achievable ROI
• Educating internally to drive cross-functional collaboration with the aim of expanding your customer bases
• Leveraging the voice of your employees for frontline customer feedback
• Appealing to the masses whilst remaining focused on specific consumer markets
We live in a world where every customer expects to be heard. And that’s a good thing. A variety of different platforms and social media apps are right there at their fingertips, where they can share their experiences–good and bad. The question is, are you listening to your customers? And are you taking action?
• Importance of understanding customer needs & expectations to gain deeper market knowledge and create winning products faster
• Utilizing a Customer Journey Map to assess interactions and develop a survey plan
• Connect data to streamline feedback analysis and enable a data driven roadmap
• Continuously monitor journey to evaluate how customers are responding to product concepts and feature ideas
Data hosts an abundance of potential, but the more you collect and store brings building challenges. To leverage customer insights and prioritize new opportunities, it is fundamental to invest in evolving, and scalable, technologies; choosing the right one being even more so. However, new prospects offer larger threats, and the regulations in place to manage these are constantly evolving and increasing in security protocols.
This session will consider how you can map your data journey and coordinate teams to make the most of your data without jeopardizing customers.
Any experience leader knows that to achieve optimal customer experience, employee experience needs to be perfected first. So how do you make sure your C-suite and wider organization see the benefits and ROI potential?
During this session we will discuss and deliberate how you can position the value of investing in employee experience to your wider business, and make it your most value tool for customer satisfaction and retention.