Teeraphol Ambhai

Head of Search Experience - Martech Bumrungrad International Hospital

Teeraphol Ambhai is an exceptional digital talent with a consistently constructive and collaborative approach towards his team and other functional teams. He has been an essential part of Bumrungrad International’s industry-leading and ever-evolving online presence for more than 10 years, since graduating with a Master’s Degree from CMMU in 2014 and Bachelor Degree from ICT Mahidol University in Computer Science, also got 2 Mini MBA from Neo Academy by CMMU. Currently, he studies Doctoral of Communication arts at UTCC. He leads and manages a small team, of no more than 10 people, with a high-level understanding of Project Management and a Growth mindset that results in world-class social media outcomes such as 1st Most followers FB of hospital in the world, as well as Top 4 in the world for other 3 main channels (IG,Tiktok,YouTube) which can achieve success, make big changes, gain a competitive advantage in terms of performance, and received more than 50 awards among other hospitals both in Thailand and internationally, who is the one behind the scene of successfully 5 awards-winning last year from CX Asia Excellence Awards.

Day One - 8 October 2024

11:00 AM PANEL DISCUSSION: Analysis and conversion of data to actionable insights for a personalized experience

The conversion of data into actionable insights empowers organisations to derive tangible value from their data assets, driving strategic initiatives and driving continuous improvement across all aspects of the business and delivering that much appreciated personalised customer experience. This panel discussion will discuss:

  • Examples of implementing personalised and customised experiences to respond to shopper behaviours 
  • Examples of collaborative internal and external efforts to drive a real-time personalized experience
  • Examples of app usage to enhance CX and minimise returns 
  • How can we develop effective data management systems and data governance strategies that prioritize security, scalability, and accessibility