Teeraphol Ambhai

Head of Search Experience - Martech Bumrungrad International Hospital

Teeraphol Ambhai is an exceptional digital talent with a consistently constructive and collaborative approach towards his team and other functional teams. He has been an essential part of Bumrungrad International’s industry-leading and ever-evolving online presence for more than 10 years, since graduating with a Master’s Degree from CMMU in 2014 and Bachelor Degree from ICT Mahidol University in Computer Science, also got 2 Mini MBA from Neo Academy by CMMU. Currently, he studies Doctoral of Communication arts at UTCC. He leads and manages a small team, of no more than 10 people, with a high-level understanding of Project Management and a Growth mindset that results in world-class social media outcomes such as 1st Most followers FB of hospital in the world, as well as Top 4 in the world for other 3 main channels (IG,Tiktok,YouTube) which can achieve success, make big changes, gain a competitive advantage in terms of performance, and received more than 50 awards among other hospitals both in Thailand and internationally, who is the one behind the scene of successfully 5 awards-winning last year from CX Asia Excellence Awards.

Day One - 8 October 2024

11:00 AM CASE STUDY: Implementing micro-segmentation for customer journey optimization

Implementing micro-segmentation of data for customer journey optimization is crucial because it enables businesses to create highly personalised experiences by categorising customers into smaller, more specific groups based on detailed behavioural and demographic data. This targeted approach allows for more precise marketing strategies, enhancing customer engagement, satisfaction, and loyalty. It also helps in identifying unique needs and preferences, thereby optimising interactions at every touchpoint of the customer journey and driving better business outcomes.

  • Identify where structured and unstructured data can be collected from
  • Confirm which data will be most relevant to the project
  • Translate the insights from data into targeted marketing campaigns, content creation, personalised communications or service journeys