Merryn Olifent

Head of CX, Insights and Capability Medibank

Merryn is passionate about building the mindset, skillset and toolset of teams and organisations to be truly customer obsessed. With a wealth of marketing, CX and digital innovation knowledge and experience to share, Merryn is a transformational leader who believes customer insight, curiosity and empathy are key to fostering customer-centricity. It’s this customer-led approach that’s led Merryn to work at the forefront of customer transformation programs throughout her career. She understands the challenges and rewards of organisational transformation programs and having worked with companies across Australia to transform CX and innovation strategies and capabilities.

Day One - 8 October 2024

9:30 AM JOINT PRESENTATION: The evolution and operationalisation of VoC at Medibank

Medibank will share some of our key learnings around how our Voice of Customer change was possible and the ‘unlocks’ that helped us to drive a new way of thinking through the organisation. Three consistent themes

              1. Strategy – Organisational change and shift towards embedded journey thinking

              2. Sponsorship & timing – How executive support, unexpected advocates and new programs supported our change

              3. Value – The importance of contextualising and commercialising the VoC program for our business

Finally, we will outline how the program is already impacting decision making and out next steps in FY25.