Claire Cunningham

Managing Director & Lead Consultant The Customer Connexion

With almost 20 years of experience in customer service, sales, and business development, I am passionate about creating easy and delightful customer experiences that drive revenue and loyalty. I am the Founder and Director of The Customer Connexion, a customer experience consultancy and training company that helps startups, small, and medium-sized businesses improve their customer journey and increase their sales. I am also the National Customer Experience Manager at Coles Group, where I oversee the supermarket checkout experience for over 800 stores across Australia. As a customer expert and problem solver, I have a deep understanding of the challenges and opportunities that customers, frontline employees, and management teams face in different industries and contexts. I have worked with various organizations, from education to entertainment, to retail and implement customer-centric strategies and solutions that enhance customer satisfaction, retention, and advocacy. I have also developed and delivered customer service training programs that empower teams with the skills and tools to deliver exceptional service and exceed customer expectations. My mission is to share my customer magic and insights with businesses that want to grow and thrive by putting their customers first.

Day One - 8 October 2024

9:00 AM How to use data insights and analytics to design the end-to-end in-store customer journey

Utilising data insights and analytics in designing the end-to-end customer journey is crucial for enhancing customer satisfaction, increasing sales, and fostering brand loyalty. By analysing customer behaviour, preferences, and purchasing patterns, businesses can tailor the customer experience to meet individual needs, optimise product placement, and refine marketing strategies. This data-driven approach enables organisations to create seamless, personalised interactions, anticipate customer demands, and ultimately drive higher engagement and revenue while staying competitive in today's dynamic retail landscape.

 

  • Assessing how to draw on all data points and touch points within the customer journey to optimise and refine the CX and potential product placement
  • How can utilising customer sentiment draw on enhancing the overall 360-degree view of the customer
  • If we can pinpoint a certain customer problem to a certain store/outlet, how can we create plans to fix the pain points?
  • Strategically, how do we draw on all departments to enhance customer collaboration and cohesion
  • How can we reduce barriers and pain points that customers?