Data strategy plays a crucial role in customer data analytics and insights for the customer journey by ensuring the accuracy, reliability, and use of data. It establishes policies, procedures, and standards for collecting, storing, managing, and sharing customer data, ensuring compliance and ultimately fostering trust and confidence among customers while maximizing the value of data-driven initiatives.

• Data strategy 101 – aligning OPEX and the data strategy
• Data strategy 101 – aligning organisational culture from a focus on IT systems to a data-centric one 
• Preparing the culture to make the transition to data centralization requires time
• Building processes for data sharing to establish a robust and scalable framework for future sharing data 
• Building the data stewardship capability across our business and implementing leading data governance tools