Leveraging Natural Language Understanding (NLU) AI to better understand what your customers want involves using advanced algorithms to analyse and interpret human language, providing deeper insights into customer intentions and preferences. By processing customer interactions, feedback, and queries, NLU AI can reveal patterns and trends that inform product development, customer service enhancements, and targeted marketing efforts. This session will address:

• How to use NLU AI to gauge customer emotions in feedback and reviews, identifying areas of satisfaction and dissatisfaction to refine products and services
• Analyse customer queries to understand their underlying intentions, enabling more accurate and responsive customer support and recommendations
• Interpret individual customer language and preferences to tailor communications and offers, enhancing relevance and improving the overall customer experience