Paul Withers

Executive General Manager, Consumer Services and Insights News Corp Australia

As the Executive General Manager Consumer Services & Insights at NewsCorp Australia, I lead a team of over 100 professionals who deliver best-in-class insights and analytics for our diverse media portfolio. With more than 15 years of experience in accounting, finance, and strategy, I am a CPA and a high-performance leader with a passion for data and business intelligence. In my current role, I leverage tools such as PowerBi and BigQuery to generate actionable insights that inform our customer experience strategy and drive business transformation. I also partner with senior stakeholders across the organization to align our objectives, priorities, and initiatives. My goal is to create value for our customers, shareholders, and employees by harnessing the power of data and innovation.

Day One - 19 June 2024

9:00 AM OPENING FIRESIDE CHAT: Simplifying the life of an agent to ensure they add value to the customer moment that matters

  • How to establish what's the relevant type of data that the agent needs to be able to have to aid the customer outcome that we're looking to get?
  • How does that data get displayed?
  • How does that data get presented to the agent?
  • How do we then use that data to bring those customer moments to life and bring our business to life
  • How can we use the insights to show up for our customers and begin to personalize their experience