Jason Huan is the Chief Marketing Officer of Endowus, a leading digital wealth platform in Asia. In his current role, he drives the overall growth strategy of the fast-growing fintech startup as he oversees the branding, performance marketing, public relations and content verticals of the business. Jason has over 15 years of experience across various sectors, but mainly in finance and technology. Under his leadership, the Endowus marketing team has grown by more than 3X in less than two years. Collectively, the team has strengthened the brand’s leadership with several awards under its belt and cemented Endowus’ positioning as a trusted and leading investment platform that offers access to the best-in-class funds at a low fee with expert advice aligned to clients’ best interest. Prior to Endowus, Jason was the CMO of Lazada, a regional e-commerce giant and subsidiary of Alibaba. In his leadership role for Lazada in Singapore and then the Philippines, he led a team of over 55 across performance marketing, communications, strategic partnerships, social media and brand strategy. In 2022, Jason was named one of the top 30 most influential fintech marketers by The Fintech Marketing Hub, amongst recipients from other well-established high-growth fintech startups.