Dato' Akmal Arief Fauzi

Deputy Group CEO National Heart Institute

Chief Customer & Marketing Leaders Day 1 - Wednesday, 19 March 2025

4:30 PM Fireside Chat: Journey to the Center of the Customer: Mapping the New Frontier

• How customer expectations have evolved in the digital age and the importance of journey mapping in identifying these expectations.

• Personalising CX through customer data and insights to customise marketing messages. 

• Optimising the customer lifecycle by continuously improving the customer experience at every stage.

Check out the incredible speaker line-up to see who will be joining Dato' Akmal.

Download The Latest Agenda