ASIA'S PREMIER CUSTOMER & MARKETING LEADERS EVENT
19 - 20 March, 2025
| One Farrer Hotel, Singapore
Chief Customer & Marketing Leaders Day 2 - Thursday, 20 March 2025
The Customer Show Asia - Combined Plenary Sessions
The opening sessions for Chief Customer & Marketing Leaders are combined with Future Branches and Stores. Happening at The Customer Show Asia, we look to best practices and innovative discussions on taking important industry conversations to the next level.
8:00 am - 8:50 am
Morning Refreshments & Registration
8:50 am - 8:55 am
Welcome Address by Customer Show Asia 2025
8:55 am - 9:00 am
Opening Remarks by Conference Chairperson
9:00 am - 9:40 am
Keynote Panel Discussion: Navigating Seasonal Demand: Reimagining the Workforce with Technology
Jessica Li -
Group Head, Operations & Systems,
LUXASIA
Rajesh Grover - Group Vice President, AI, Digital & Omnichannel, Kanmo Group
• Harnessing automation to bridge the talent gap and optimise Peak Demand.
• What is the metaverse and applying it to the business aspect – challenges and opportunities.
• Blending Physical and Digital Realms for Enhanced Productivity.
9:40 am - 10:10 am
Industry Thought Leadership
10:10 am - 10:40 am
Keynote Presentation: Omnichannel or Omnipotent? Mastering the Art of Being Everywhere
Aseem Puri -
CEO,
Unilever
• Ensuring consistent brand messaging, visuals, and experiences across all touchpoints, whether online, mobile, in-person, or through various marketing channels.
• Utilising customer data and automation tools to personalise communications, offers, and recommendations throughout the customer journey.
• Frictionless Interactions: Streamlining processes and reducing friction throughout the customer journey, making it easy for customers to accomplish their goals at each touchpoint.
10:40 am - 11:00 am
Speed Networking Session
Join us in this Speed Networking Session where you will be able to meet other participants at the event! During this session, you will have the opportunity to engage with several leaders in a short amount of time and exchange business cards to take the conversation beyond the event.
11:00 am - 11:30 am
Morning Break & Refreshments
Analytics in Action: Transforming Insights into Impact
11:35 am - 11:40 am
Opening Remarks by Conference Chairperson
11:40 am - 12:10 pm
Presentation: Data-Driven Insights for Meaningful Engagement: Utilising Analytics to Foster Deeper Customer Connections
Biswa Banik -
Chief Data Officer,
Tonik Digital Bank
• Harnessing Predictive Analytics for Proactive Customer Engagement
• Leveraging Customer Segmentation for Tailored Experiences
• Measuring and Optimizing Customer Engagement ROI
12:10 pm - 12:40 pm
Industry Thought Leadership
12:30 pm - 1:00 pm
Fireside Chat: Unlocking Business Value through Data-Driven Strategies
• Transforming vast data into strategic business decisions and overcoming challenges, deriving meaningful insights.
• Using data to enhance customer-centric strategies, improve journey mapping, and boost satisfaction rates.
• Leveraging predictive analytics to anticipate market shifts and successfully implement forecasting models.
• Ensuring data quality and integrity through robust governance to support effective decision-making.
1:10 pm - 2:10 pm
Networking Lunch Break
Interactive Discussion Group (2 rounds of 50-minutes)
Structured to maximise audience interaction and participation, our specially curated Interactive Discussion Groups (IDGs) focus on different challenges. Each session allows you to zone-in on the topics that matters most to you, providing an opportunity for you to not only learn from your peers first-hand but share actively as well.
2:10 pm - 3:50 pm
Roundtable D: Leveraging Data to Enhance Cross-Generational Marketing
2:10 pm - 3:50 pm
Roundtable E: Data-Driven Marketing: From Insight to Impact
2:10 pm - 3:50 pm
Roundtable F: Real-Time Analytics: Making Data-Driven Decisions in the Moment
Wearing the Many Hats of a CCO & CMO
3:50 pm - 4:20 pm
Afternoon Break & Refreshments
4:30 pm - 5:00 pm
Presentation: Decoding the Future Consumer: Anticipating Shifts in Behaviour and Preferences
Sabina Munshi -
Founder & CEO, Baréskin Singapore and Head of Marketing,
Mandala Group
• Explore emerging consumer trends, values, and behaviours
• Discuss the impact of these shifts on product development, marketing strategies, and customer experiences.
• Actionable insights on how to stay ahead of the curve.
5:00 pm - 5:30 pm
Fireside Chat: Building Resilient and Adaptive Organisations: Thriving in Uncertain Times
• Address the challenges of operating in a volatile and unpredictable business environment.
• Discuss strategies for building organisational agility and adaptability.
• Explore the importance of risk management and crisis preparedness.
