Robert Hackl

Robert Hackl is the Senior Vice President of Sprint’s multibillion-dollar Handset Leasing and Insurance businesses. As part of the company’s CEO Lead Team, Robert has played a critical role in driving Sprint’s successful turnaround and innovating the services for Sprint’s consumers.

Robert consistently executed large business transformations using bold-out-of-the-box customer and business model insights driving significant business impact. He worked with some of the world’s largest global brands. His 22 years of global leadership experience have spanned Sprint, Vodafone Germany, T-Mobile U.S., Deutsche Telekom Europe, and McKinsey & Company. He also served as CEO for Tele2 Austria, positioning the organization as Austria’s largest attacker telecom company and turning it from EBIDATA negative to Cashflow positive.

An engaging communicator with a collaborative approach, Robert is focused on building positive corporate cultures, even in the face of complex operational and industry challenges.

Specialties: Global marketing management, executive leadership, digital and business transformation, C-level and board advisory, customer experience, EBITDA, P&L, budget control, NPS, turnaround management, talent acquisition, team recruitment, training, development, mentoring, thought leadership.

Education: Ph.D. in marketing from the University of Vienna and J.L. Kellogg Graduate School; MBA from Northwestern University. Master’s in International Business (CEMS-MIM) and Commerce from Vienna University of Business Administration.

Interests: Book publishing, culinary chef, music writing, playing and producing.