Julia Murphy

Head of Interaction Design
Verizon

Julia Murphy is a Senior Manager of User Experience Design at Verizon. She leads a team of talented interaction designers focused on creating personalized experiences centered around the customer. Julia is an effective leader at elevating the design process cross functionally in complex organizations and works to connect the dots for Omni-Channel experiences. With a current focus on telecom, Julia also has a background in designing engaging fan-based experiences for media and entertainment. Julia holds a BFA from Purchase College for Fine Arts and a BFA from The Fashion Institute of Technology for Graphic Design.

Check out the incredible speaker line-up to see who will be joining Julia.

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CONFERENCE DAY TWO

Wednesday, June 19th, 2019

9:45 AM DESIGNING FOR OMNICHANNEL IN THE 5G WORLD

It appears the market is ready to embrace 5G. According to Deloitte’s 2018 Global Mobile Consumer Survey (US edition), 60% of respondents indicated that 5G is now “important” to them. Among those who use their smartphones to watch video content weekly, that interest level rises above 80%.

With consumers waiting with anticipation and operators working head on to roll out 5G, we are all looking forward to what possibilities this technology will bring to operators and daily consumer lives. How do we tie 5G into our existing E2E customer journey: starting with customers learning about a product or feature through the ordering experience, set up and on-boarding, to account, care and support?

This session will cover:

· Keeping the customer engaged with personalized experiences and guiding them with the best possible information

· Connecting the dots for your customers at every possible touch point in an even more data heavy environment

· Designing with customer transparency front of mind