Exclusive Interview: The Art of Product Renovation Using Customer Insights

Ahead of CEM in Telecoms Americas 2019 Forum, we talked to Senior Vice President Handset Leasing and Insurance at Sprint, Robert Hackl, about innovative product positioning. He explains how they avoided the enormous risk of creating a new product by reinvigorating an old one. He walks us through how this can be accomplished with clever market positioning and by using customers insights.

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