Sophia Augustina

Global Demand Strategy Lead IBM

Sophia Agustina is a Global Marketing Leader with expertise in full-funnel, customer-centric, and ROI-driven marketing strategies. She currently leads global brand-to-demand strategy at IBM - working with cross-functional and solution teams to deliver campaigns and experiences that exceed industry benchmarks by 5X. Sophia is also a recognized industry speaker, board member, and thought leader who shares her expertise and insights on personalization, demand generation, and customer relationship management. She recently spoke at Forrester, Association of National Advertisers, LinkedIn, Adweek, eMarketer and various customer conferences. She is the co-creator of the innovative 9 Cs framework that focuses on customer value and business outcomes. Sophia has led account-based, field and industry marketing at Nuance Communications, Veracode and CA Technologies.

Main Conference Day 1 - Tuesday, 26 March 2024

12:20 PM CMO Council Panel Discussion: Creating the Customer-Intuitive Enterprise (CIE) – Using Richer CX Insight to Scale Integration, Transaction and Satisfaction

’Consumers have stated that a single negative experience with a brand can alter the decision to do business with a company. According to a Harris Interactive poll of over 2,000 adult consumers, 80 percent of consumers will never go back to an organisation after a negative experience.’

  • Understanding how Chief marketers can lead the way to defining, driving and delivering on the promise of a “Customer-Intuitive Enterprise”
  • Revitalising sagging loyalty and retention numbers and drive top line growth through deeper, more meaningful engagements with customers across all touch points
  • Upgrading customer interactions to foster lasting and profitable relationships

In Partnership With :

CX Network

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