A gathering of internal champions and enterprise leaders driving change needed for customer transformation
March 26 - 27, 2024 |Grand Copthorne Waterfront Hotel, Singapore
Sok Hoon Koo
Marketing Communications Director, Asia The Travel CorporationMain Conference Day 2 - Wednesday, 27 March 2024
11:10 AM C-Suite Panel Discussion: Harnessing Data-Driven Personalisation for Real-Time Customer Interactions
- Discussing the importance of data-driven personalisation for delivering real-time customer interactions
- Exploring different data sources and analytics techniques that can be used to personalise customer interactions
- Considering the ethical implications of data-driven personalisation and how to balance personalisation with privacy concerns
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