A gathering of internal champions and enterprise leaders driving change needed for customer transformation
March 26 - 27, 2024 |Grand Copthorne Waterfront Hotel, Singapore
Gursimran Singh
Head of Strategy PHD MediaMain Conference Day 1 - Tuesday, 26 March 2024
9:10 AM Fireside Chat: Building a Strong Culture for Successful Digital and Customer Transformation
- Discussing the importance of creating a digital culture within organisations to drive successful transformation
- Considering the challenges of change management and how to overcome them
- Exploring ways in which leaders can foster a digital mindset, and create a culture of innovation and agility
4:10 PM Utilising Multiple Channels Effectively in Future Customers’ Outreach Across Generations
- Exploring tailored approaches for reaching different age groups, considering the unique preferences and communication styles across generations
- Discussing the potential of incorporating technologies across channels to captivate diverse audiences
- Leveraging analytics to refine and optimise outreach strategies over time, ensuring continuous improvement and adaptation
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