Guillermo Arbeiza

Chief Customer Officer .

Guillermo Arbeiza is a senior executive with over 20 years of experience in technology and digital initiatives. MBA and Computer Engineer graduate, he is specialized in managing business and technology to drive sales and building great products and outstanding user experiences worldwide. His expertise ranges from Customer Experience, Data Science and Analytics, marketing, product management, project management, and business development in financial services.

Main Conference Day 2 - Wednesday, 27 March 2024

9:10 AM Panel Discussion: Mapping Critical Success Factors for Effective Phygital Strategies

  • Discussing the role of innovative technologies in phygital experience success, including the use of augmented reality, virtual reality, and location-based services
  • Exploring different use cases for these technologies in enhancing phygital experience, such as in-store navigation and product visualisation
  • Considering the challenges of integrating these technologies into existing customer transformation strategies and how to overcome them

In Partnership With :

CX Network

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