Dhiren Amin

Chief Customer Officer NTUC Income

Dhiren is a seasoned marketer with 20 years of marketing experience, with more than 8 years as CMO/CCO, across FMCG and Financial services, handling mixes in more than 12 different countries, and living in 4 of them in the last decade. He has led teams of more 100+ marketers and product development professionals for more than 8 years and has a proven track record of delivering revenue growth across sauces and insurance. He is credited to have launched more than 100 different new products and over 200+ campaigns, spanning Indonesia, China, India, Singapore, Thailand, South Africa and other Asian markets. Additionally he has been a judge at Campaign Global and Asia awards, Effie APAC, MMA Smarties APAC and Campaign Women for Change for more than 5 years. He currently sits on the board of MMA APAC and AAMS Singapore.

Main Conference Day 1 - Tuesday, 26 March 2024

12:20 PM CMO Council Panel Discussion: Creating the Customer-Intuitive Enterprise (CIE) – Using Richer CX Insight to Scale Integration, Transaction and Satisfaction

’Consumers have stated that a single negative experience with a brand can alter the decision to do business with a company. According to a Harris Interactive poll of over 2,000 adult consumers, 80 percent of consumers will never go back to an organisation after a negative experience.’

  • Understanding how Chief marketers can lead the way to defining, driving and delivering on the promise of a “Customer-Intuitive Enterprise”
  • Revitalising sagging loyalty and retention numbers and drive top line growth through deeper, more meaningful engagements with customers across all touch points
  • Upgrading customer interactions to foster lasting and profitable relationships

In Partnership With :

CX Network

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