Ethics, Environment, Engaging society: Does purpose-driven & cause-based marketing matter in APAC?

In an era of increasing social consciousness, consumers are increasingly drawn to brands that stand for something more than just profit. Purpose-driven brands are those that align their business goals with a higher cause, whether it's environmental sustainability, social justice, or community development. Our latest report explores the potential of purpose-driven brands in fostering a strong customer base in APAC. We examine the motivations of consumers across the region and identify key trends in purpose-driven branding. In this report, you will learn:

• The proportion of consumers across ages are attracted to brands that demonstrate social activism, promote ethical or sustainable consumerism, and are passionate about supporting their local communities
• How do these vary across key markets in the region

Download your copy today and discover how to build a brand that resonates with consumers in APAC.