Discover how to unite the C-suite around the biggest customer trend of 2024
Find out how Samsung, BMW Group Asia and JD Health are blending the digital and physical for their customers

Whether it’s during their research, sale or support journey, customers crave simplified and convenient interactions that are available on the channels and at the times they need. It’s a trend that has seen digital CX become the north star for customer care practitioners, but research from EY has found that 70 percent of customers still prefer in-person interactions. This means enterprises across the APAC region must find a way to successfully converge the on and offline experiences they offer into a single, cohesive, phygital experience.

Responsibility for executing this does not lie solely with the chief customer officer and must instead involve enterprise leaders across key functions who can collaborate to break down silos and become the champions of customer care.

Experience builders: The brands delivering cohesive phygital experiences explain how to unite the C-suite and internal champions around this cause to boost customer loyalty and market share. Download this report to discover:

• The key ingredients of a cohesive phygital experience
• How practitioners tackle the challenges around delivering phygital experiences
• Which customer demands and behaviors phygital experiences should address.