How organisations can identify areas for customer transformation and drive customer related KPIs as well as sustainable business growth?

Discover how a fresh approach to systems and processes can transform operations and experience
In the pursuit of customer-centricity, many organizations focus on quick wins over strategic transformation. But the key to success does not lie in the deployment of multiple piecemeal solutions or a patchwork of legacy systems – it is organisation-wide digital transformation. Not only does this transform efficiency and productivity within an organization, it has a direct impact on customers.

This report outlines how and where organisations should focus their digital transformation strategy to drive the attainment of customer-related KPIs as well as wider business targets. With insights from John Holland Group, Robert Walters, Telekom Malaysia, Frazer Tremble, and influencers Jason Bradshaw and Jeff Toister, this report asses assesses the systems and processes a modern enterprise needs, the role of data and the power of collaborative working.

Download this report to discover:

• How real-time experiences underpin customer centricity.
• Why marketing, data, operations and tech need to collaborate.
• Where technology and targets can support a customer-first business culture.