The ever-evolving technology has been changing customer behaviour globally, and businesses must keep pace with customer demands and expectations. On top of this, businesses must continue to invest in new technology and drive innovation to empower future customers with the necessary tools, information, and technology to support their decision-making.

Businesses recognise the importance of customer centricity in building competitive advantage and future-proofing their customer base. Business leaders have identified 3 key areas to drive their customer-centric strategies forward - Data, AI and Digital CX. However, the challenge for organisations is to remove silos and drive strategy cross-functionally to ensure end-to-end coverage and consistent delivery.

This is an excellent opportunity for your company to showcase its products and services to senior-level, targeted decision-makers attending Chief Customer Officers (CCO) & Enterprise Leaders 2024. We at CX Asia Network help companies like yours achieve important sales, marketing and branding objectives by setting aside a limited number of event sponsorships – all of which are tailored to assist your organisation in creating a platform to maximise your exposure at the event.

The past few years have been marked by significant changes in customer dynamics and market landscapes, encompassing political tensions impacting supply chains, global inflation, and workforce reductions. Businesses have grappled with adapting to these shifts alongside managing internal uncertainties.

CX leaders now confront a dual challenge of addressing internal business complexities and meeting heightened customer expectations. The focus is on enhancing customer satisfaction and loyalty through seamless, personalized experiences.

The recent CX Asia Week 2023, held from 20-23 November, provided a platform for attendees to explore innovative CX strategies and discuss navigating these challenges in the current economic landscape.

Discover the findings from CX Network Asia's recent polling and benchmarking activity. Explore the current state of CX leaders as they navigate key areas such as the significance of personalization, staying ahead in the digital realm, top investments in CX technologies, and the ongoing challenges in balancing technology and human elements.

Find out who will be attending the Chief Customer Officers (CCO) & Enterprise Leaders Summit 2024!

Download the full attendee list to see the industry and job profile breakdown.

Discover how to unite the C-suite around the biggest customer trend of 2024
Find out how Samsung, BMW Group Asia and JD Health are blending the digital and physical for their customers

Whether it’s during their research, sale or support journey, customers crave simplified and convenient interactions that are available on the channels and at the times they need. It’s a trend that has seen digital CX become the north star for customer care practitioners, but research from EY has found that 70 percent of customers still prefer in-person interactions. This means enterprises across the APAC region must find a way to successfully converge the on and offline experiences they offer into a single, cohesive, phygital experience.

Responsibility for executing this does not lie solely with the chief customer officer and must instead involve enterprise leaders across key functions who can collaborate to break down silos and become the champions of customer care.

Experience builders: The brands delivering cohesive phygital experiences explain how to unite the C-suite and internal champions around this cause to boost customer loyalty and market share. Download this report to discover:

• The key ingredients of a cohesive phygital experience
• How practitioners tackle the challenges around delivering phygital experiences
• Which customer demands and behaviors phygital experiences should address.
  

How organisations can identify areas for customer transformation and drive customer related KPIs as well as sustainable business growth?

This report outlines how and where organisations should focus their digital transformation strategy to drive the attainment of customer-related KPIs as well as wider business targets. With insights from John Holland Group, Robert Walters, Telekom Malaysia, Frazer Tremble, and influencers Jason Bradshaw and Jeff Toister, this report asses assesses the systems and processes a modern enterprise needs, the role of data and the power of collaborative working.

Download this report to discover:

• How real-time experiences underpin customer centricity.
• Why marketing, data, operations and tech need to collaborate.
• Where technology and targets can support a customer-first business culture. 

Ethics, Environment, Engaging society: Does purpose-driven & cause-based marketing matter in APAC?

In an era of increasing social consciousness, consumers are increasingly drawn to brands that stand for something more than just profit. Purpose-driven brands are those that align their business goals with a higher cause, whether it's environmental sustainability, social justice, or community development. Our latest report explores the potential of purpose-driven brands in fostering a strong customer base in APAC. We examine the motivations of consumers across the region and identify key trends in purpose-driven branding. In this report, you will learn:

• The proportion of consumers across ages are attracted to brands that demonstrate social activism, promote ethical or sustainable consumerism, and are passionate about supporting their local communities
• How do these vary across key markets in the region

Download your copy today and discover how to build a brand that resonates with consumers in APAC.

Market research data holds the key to unlocking this potential, empowering you to tailor your messaging, optimize your channels, and measure your success with precision. Discover how data can transform your marketing approach:

1. Identify your target audience
2. Test your ad concepts
3. Assess your messaging effectiveness
4. Test your ad formats and channels
5. Measure ad performance and recall

Download your free guide today and embark on a journey of data-driven marketing excellence.

Against a backdrop of increasingly fickle customers and labour shortages, CX in 2023 requires agile management, cultural change and financial investment in new and emerging technologies.

These are some of the findings from The Global State of CX 2023, our flagship research report brought to you in association with Talkdesk.

Based on the results of our Global State survey, which saw 550 practitioners share their outlook on technology, budgets and team management, The Global State of CX 2023 features analysis and guidance from CX leaders in traditional, digital-first and digital-native organizations. It explains why customers carry higher expectations than ever before and how, despite this, the future for CX and customer service is bright.

Download The Global State of CX 2023 to discover:

• How and why customer loyalty is harder to win
• What those with the biggest CX budgets are investing in
• How practitioners think artificial intelligence (AI) and automation are changing CX

4 out of 5 customers prefer to resolve their issues themselves before contacting customer service representatives. With such a preference for self-services, how can brands engage customers while ensuring a consistent customer experience (CX) across all their channels?

In this report, we interviewed 2 CX experts to understand how they use various self-services to improve CX and even create an omnichannel experience! Joint them in a live discussion alongside more CX leaders in the upcoming Next Gen CX Premium Conference (a part of The Customer Show Asia 2023) where they explore the future of customer self-services.

Brands today are struggling to engage and reach out to customers from different generations. Besides having to contend with savvier consumers in an increasingly digital world, they have to learn the various consumption patterns of multi-generational customers.

Today, Customers are willing to walk away from brands that fail to live up to their expectations, can brands really afford to remain stagnant? Download this report to uncover how to engage your multigenerational consumers - a crucial area that the advisory board members of The Customer Show Asia are looking into at The Next Gen CX premium conference.