CELEBRATING EXPERIENCE LEADERS | 2021
Agenda Day 1
10:00 am - 10:10 am
SGT
Opening Keynote
Steven Medeiros -
General Manager, APAC,
Alida
10:10 am - 10:30 am
SGT
TXM Innovation
Riaz Raihan -
President, Products & Engineering,
Alida
Get an introduction to Total Experience Management from Alida’s President, Product and Engineering, Riaz Raihan. Discover how TXM will take your experiences to the next level and get the inside scoop on Alida’s innovation agenda.
10:30 am - 11:00 am
SGT
The Recipe for a Successful CX Program: How to Hold Your Vendor Accountable
Maxie Schmidt Subramanian -
Vice President, Principal Analyst,
Forrester
11:00 am - 11:30 am
SGT
Customer Spotlight: ARN Case Study: Community Insights Unplugged
Nick Reid -
Community & Insights Manager,
ARN
11:30 am - 12:00 pm
SGT
Using Conversational Research Principles to Prepare Your Brand for the Post-Pandemic World
Bala Rajan -
Senior Vice President,
Reach3 Insights
For brands to succeed in a post-pandemic world, CX leaders need to be able to understand not just what happened in the past, but also the emotions and context driving behaviors now and into the future. Join this fast-paced session to learn how to leverage mobile-first, conversational approaches to reach modern mass consumers in way that’s organic and that provides deeper insights into their authentic thoughts and feelings.
Watch the on-demand session here
12:00 pm - 12:30 pm
SGT
Customer Spotlight: Twitter Case Study: How to Implement Customer Insights on a Global Scale
Jessica Percival -
Research Analyst,
Twitter UK
Ryan Huff - Sr. Research Analyst, Twitter US
Join us for this 30 minute fireside chat where Twitter’s UK and US Research Analyst discuss the need for a global view on customers. With over 330 million active users and 500 million tweets a day, Twitter is no stranger to instant unfiltered opinions and a constant flow of data. With the formation of their Twitter Insiders group they can harness their users' knowledge to continuously improve and keep that flow going. At Alida Activate topics of discussion with Twitter will range from:
● Expanding your customer outreach
● Understanding data in a global context
● Using empathy to develop relevant brand experiences
● Research among diverse audiences
Watch the on-demand session here
12:30 pm - 1:00 pm
SGT
Closing/ New Product Release
Steven Medeiros -
General Manager, APAC,
Alida
Jagan Sivanesan - Principal Solutions Engineer, Alida
Our Fall ‘21 Release is filled with exciting new capabilities that will provide you with more value than ever. In this session, our solution engineer takes you through a live demo of the enhancements showcasing the highlights of the release.
Watch the on-demand session here
