Jon Howard

Implementing AI in high-trust environments comes with unique challenges. The BBC is using AI to create personalized learning experiences for young audiences, augmenting learning with an AI tutor that mimics the benefits of one-on-one tutelage. This is transforming passive content consumption into interactive, adaptive engagement.

In this session, Jon Howard, Executive Product Manager (Generative AI, AI and Innovation) at the BBC will share how the BBC is addressing the same challenges that many CX leaders face, namely how to deliver hyper-personalized experiences at scale while maintaining trust, accuracy and security.

Attendees will gain insights into balancing AI innovation with customer safeguarding, how to prove AI effectiveness to stakeholders, and how to preserve trust when deploying end-user-facing AI. 

Attendees will learn about:

• Enhancing user interactions: Leveraging real-time feedback, adaptive learning and AI-driven content personalization to improve engagement
• Maintaining trust and transparency in AI: Best practices for maintaining user confidence when introducing AI into high-stakes environments.
• Earning stakeholder buy-in for AI initiatives: Insights on proving the effectiveness of AI tools through benchmarking and testing.