Alex Hardy

In the fast-paced world of FMCG, staying ahead of shifting consumer behaviors and trends is critical for success. Alex Hardy, Consumer Insight & Analytics Director at Nomad Foods, leads a team dedicated to understanding what drives consumer choices and translating these insights into actionable strategies. By blending market analytics, brand equity research, and trend forecasting, his team plays a pivotal role in guiding Nomad Foods’ innovation, communication, and growth efforts. One of the key challenges Alex’s team tackles is making sense of vast amounts of data and ensuring the insights are clear, accessible, and actionable for stakeholders across the business.

In this session, Alex will delve into how Nomad Foods navigates a complex data landscape to uncover valuable insights that inform everything from product development to media spend optimization. With an emphasis on making complex insights accessible and actionable across the business, Alex will discuss how his team leverages advanced tools and develops self-serve dashboards to enhance data literacy and decision-making company-wide.

Attendees will learn:

• Turning data into clear, actionable insights: How Nomad Foods navigates complex data to ensure research delivers focused, actionable recommendations that drive real change.
• Staying ahead of trends with consumer foresight: Explore how Alex’s team identifies emerging trends and future consumer demands to inform long-term, customer-centric strategy and innovation.
• Building a data-literate organization: Learn how Nomad Foods enhances data literacy across teams, empowering stakeholders to leverage insights and drive business success