Roger Dooley

Author and neuromarketing expert -

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (named a Top 3 Management Book by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He co-founded and later sold College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.

Day Two

12:00 PM AI-powered neuromarketing & CX: Your on-demand expert for customer insights

AI is revolutionizing how businesses understand and engage with customers, making advanced neuromarketing and behavioral insights accessible to organizations of all sizes. From real-time experience monitoring to empathetic communication analysis, AI-driven tools can now replace entire behavioral science units. But AI’s role doesn’t stop there—what if you had an on-demand CX expert, always available to provide science-backed insights, optimize customer interactions, and enhance both customer and employee experience?

Join science-based marketing expert Roger Dooley, a Top 50 Global Thought Leader on Customer Loyalty, as he explores the latest AI-powered techniques to decode customer behavior, refine messaging, and elevate CX. Discover how AI can act as your ultimate CX wingman—delivering better, faster, and more affordable insights than ever before.

Attendees will learn:

  • Get to know your customers: How AI-driven neuromarketing can unlock deep customer insights without expensive research teams.
  • Applying AI: Practical, low-cost AI tools that provide real-time CX optimization and decision-making support.
  • Elevating CX: Ways to leverage AI for personalized, empathetic, and high-impact customer interactions.