As a seasoned marketing executive with over 25 years of experience, Janet has excelled in leading high-performing teams to drive revenue growth in dynamic, technology-driven environments. Most recently, Janet was Vice President of Marketing & Sales at uShip, a marketplace that connects people and businesses with logistics carriers. During her tenure, the company’s B2B revenue segment grew significantly through both sales-led and product-led growth motions.
Previously, Janet was Vice President of Marketing at Mitratech, an enterprise B2B SaaS company in the legal and compliance space. While there, she led the entire marketing function, including product marketing, demand generation, marketing operations, corporate communications, and brand. Her career as a marketing leader began at PE-backed Accruent, where revenue tripled during her tenure. Serving as Sr. Director of Marketing, Janet was responsible for building and scaling the product marketing and demand generation functions. She also played a crucial role in the acquisition of eight companies, including communication, integration, and GTM.
Janet resides in Austin, Texas with her family of four. She has a BBA from the University of Texas at Austin and a Masters of Arts from Texas State. In her spare time, she enjoys cooking, the outdoors and occasionally plays the piano.
AI is redefining customer engagement, but without a solid governance strategy, it can introduce unforeseen risks—compromising security, compliance, and trust. A recent study found that approximately 63 percent of customers are concerned about potential bias and discrimination in AI algorithms and decision-making (Zendesk). In addition, 70 percent of customers stated that they won’t purchase from a company that has lackluster security measures (Zendesk). When there is so much competition, all vying to gather customers, you can’t risk degrading your customers’ loyalty from an easily preventable risk. For an organization that wants to succeed in the coming years, it’s a no-brainer. To stay ahead, industry leaders must move beyond AI adoption and focus on responsible, risk-aware implementation.
Join an expert-led discussion with Rishi Rana, CEO at Cyara, Janet Vito, SVP Marketing at Cyara, along with Andrew Smith and Sean Robago of Kenway Consulting on mitigating generative AI and LLM risks while ensuring secure, seamless, and scalable operations.
Drawing from Cyara’s latest whitepaper, we’ll share proven governance strategies to help businesses harness AI’s full potential—without the risk.