Gerald Sinclair

Contact Center Product Specialist 8x8

Gerald "Ro" Sinclair is a Contact Center Specialist at 8x8, bringing extensive expertise in Customer Experience (CX), Contact Center Operations, CCaaS, and Workforce Engagement (WFO) with a specialization in Interaction Analytics. Ro has a rich background in the CCaaS industry, having worked with Uptivity, CallMiner, NICE/InContact, and LiveVox in various capacities. His past roles include Education Consultant/Product Assistant, Product Specialist, Implementation Manager, Customer Success Director, WEM Practice Manager, Product Marketing Manager, Business Consultant, and Sales Engineer. In his current role, Ro focuses on supporting and enhancing 8x8’s contact center solutions by understanding customer needs, providing technical expertise, and ensuring the effective implementation and optimization of 8x8’s products and services. An alumnus of The Ohio State University, Ro resides in Columbus, OH, with his wife and family of three. Outside of work, he enjoys working out, acting in local theater and film, and spending quality time with his family.

Day Two

10:30 AM Beyond chatbots: The true potential of AI in CX

While chatbots are the most well-known application of AI in CX, they are just the tip of the iceberg. Predictive analytics, real-time customer sentiment analysis, hyper-personalized marketing and automated workflows also hold huge potential to transform CX.

It’s just part of the reason why AI dominates the investment priorities of practitioners in 2025. CX Network’s research found that automation of CX and service functions, AI/ machine learning (ML) for operations and data insights and analytics featured alongside conversational AI chatbots and virtual assistants in the top 10 list of investment priorities for CX teams this year. Furthermore, 56 percent ultimately expect AI spending to increase in 2025.

In this session we will explore the many applications of AI beyond chatbots to streamline operations, improve visibility into customer journeys and ultimately improve CX.

Attendees will learn:

  • Unlocking AI's potential: Discover cutting-edge applications of AI in CX, including predictive modeling, sentiment analysis, and workflow automation.
  • Enhancing personalization: Learn how AI can help deliver hyper-personalized experiences and recommendations at scale without sacrificing authenticity.
  • Strategic integration: Explore how to seamlessly incorporate AI into your CX strategy while maintaining a balance between automation and the human touch.