Empowering Connections and Enhancing Experiences with AI
11-12 March 2025 | SGT
l Free CX Network Webinar Series
Roman Rafiq
Sr. Vice President & CIO IGT SolutionsRoman Rafiq stands as a beacon of innovation and leadership in the realm of enterprise technology and digital transformation. With over 22 years of dynamic experience, Roman has spearheaded ground-breaking initiatives at IGT Solutions, redefining standards and setting benchmarks in the industry. A visionary technologist and transformational leader, Roman possesses a profound understanding of the intricate nexus between technology and business processes. His strategic foresight navigates the complex terrain of IT ecosystems, seamlessly bridging strategy, architecture, engineering, and operations. Roman's accolades speak volumes about his commitment to excellence. He has been honored with prestigious awards including the "Indian Achiever’ Business Leadership Award," "Super CTO Award," and "Best CIO Award in The Age of Disruption," among others.
Day One - 19 March 2024
11:00 AM Leveraging AI to Transform Loyal Customers into Brand Advocates
In this session, we will delve into the strategic deployment of Artificial Intelligence (AI) to enhance customer journeys, foster loyalty, and ultimately convert satisfied customers into passionate brand advocates. By identifying the pivotal points in customer journeys where AI can make the most significant impact, we will explore how this translates into improved Net Promoter Score (NPS) and Customer Satisfaction (CSAT) metrics.
Key Discussion Points:
- Examine how AI-driven enhancements to customer journeys influence key metrics.
- Discuss case studies and real-world examples showcasing improvements in NPS and CSAT scores.
- Highlight the correlation between enhanced customer experiences and increased brand advocacy.
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